I’ve been working in design since 2016 and in digital products since 2021, combining experience across visual identity, digital products, research, and service design. This background, shaped by strategy, brand, interface, and operations, has given me different perspectives to look at problems in layers, from what people see to what happens behind the scenes.
I currently work as a UX Designer and Service Designer. I conduct in-depth interviews, connect what I hear with product usage data, and turn those findings into personas, journeys, and blueprints. Dialogue is central to how I work.
My purpose in design is to identify interdependencies and uncover where connections break down, turning what is fragmented into a systemic view. This can take the form of a strategy, an artefact, or an interface. The objective is the same: to make complex relationships more understandable and accessible to different people and contexts.
How can I help?
For product teams
I conduct qualitative and quantitative research and turn insights into evidence-based flows, prototypes, and interfaces.
For complex operations
I map end-to-end journeys and processes to uncover friction points that aren’t visible in the interface.
For growing businesses
I help define the problem before designing the solution, from MVPs to more mature products.