Gabi Dall'Agnol
PT / EN

Industry

Travel / Hospitality

Client

Rancho Raposo

Year

2023

Rancho Raposo

Rancho Raposo brand mark, with soft typography and organic elements.

Concept

Rancho Raposo is a guesthouse concept inspired by American ranch life. Designed as a place to retreat to, the brand aims to convey a warm, familiar setting where people can reconnect with nature and with each other.

The design reflects that warmth through soft typography and organic elements. The palette leans on nostalgia and calm, keeping the connection to the natural surroundings at the centre.

Rancho Raposo visual identity applied, image 1.Rancho Raposo visual identity applied, image 2.Rancho Raposo visual identity applied, image 3.Rancho Raposo visual identity applied, image 4.Rancho Raposo visual identity applied, image 5.Rancho Raposo visual identity applied, image 6.Rancho Raposo visual identity applied, image 7.Rancho Raposo visual identity applied, image 8.Rancho Raposo visual identity applied, image 9.